Discover Europe’s Trendiest New Hotels: listing our favourites

We get it: the excitement of discovering a new city isn’t just about exploring the sights, but about experiencing the stay itself. And let’s face it, a great hotel can totally transform your trip. Whether it's the design, the location, or the service, the newest hotels in Europe are not just about where you sleep—they’re an essential part of your travel story.

If you're someone who loves staying in places that feel fresh, unique, and reflect the latest trends, then these are the new hotels that have totally captured our hearts. They’re more than just places to rest your head—they’re experiences in themselves, blending style, comfort, and innovative design in the best way possible. Ready to discover where to stay on your next European adventure?

1. The Hoxton – Rome, Italy: A Cool Stay in the Eternal City

You probably already know The Hoxton for its sleek, design-forward properties in London and Paris, but their latest opening in Rome is a game-changer. The hotel blends contemporary design with the city’s rich history, and it feels like stepping into a stylish, local neighborhood. Think mid-century furniture, vibrant colors, and a laid-back atmosphere where you’ll feel right at home.

What We Love: The rooftop terrace at The Hoxton Rome is an absolute gem, perfect for grabbing a cocktail while soaking up the view of the city’s iconic skyline. Plus, it’s located in the Trastevere district, a lively area filled with authentic Roman cafes and restaurants.

Why It's Worth It: You get that cool, urban vibe with a deep connection to the Roman spirit. The Hoxton is designed for travelers who appreciate style, with a focus on local culture and community. It’s a home base for your Roman adventures, offering more than just a place to sleep—it's a place to live like a local.

2. The Biltmore Mayfair – London, UK: Elegant Luxury with a Modern Twist

The Biltmore Mayfair, a new addition to London’s luxury hotel scene, brings together old-world charm and cutting-edge modernity. Located just steps from Hyde Park, this hotel boasts sophisticated design with an emphasis on comfort and service. From the elegant lobby to the luxurious rooms, everything about The Biltmore is about indulgence and style.

What We Love: It’s the perfect base to explore one of the most prestigious neighborhoods in London. And the restaurant? A Michelin-starred experience that brings some of the best British cuisine to the table, making it one of those places you’ll want to book for every meal.

Whether you're in town for work or pleasure, The Biltmore Mayfair offers an unmatched balance of elegance and modern amenities. It’s for those who crave luxury but with a nod to modern sensibilities. Plus, the location means you’re close to everything, from the iconic Bond Street shops to the cultural gems in Soho.

3. The Standard – Milan, Italy: Where Art and Hospitality Meet

Milan is known for fashion, design, and an ever-growing dining scene. And The Standard Milan brings all of that together in one very stylish hotel. This new spot feels fresh, fun, and very Milanese—filled with art and design elements at every corner. It’s in the Isola district, which is a quieter, more artistic part of Milan, known for its vibrant street art and cool, contemporary cafes.

What We Love: The vibrant lobby and art-filled rooms are perfect for those who love a little flair. The rooftop bar has one of the best views in Milan, and you can sip cocktails while watching the sunset over the skyline. The restaurant offers a delightful take on Italian classics, with a modern twist that will excite your taste buds.

The Standard Milan caters to those who seek creativity and comfort in their stay. You’ll love the mix of modern luxury with a hip, artsy edge. Plus, Milan is the perfect city for shopping, so when you're done exploring the fashion scene, you can unwind in a hotel that feels as stylish as the city itself.

4. Zoku – Amsterdam, Netherlands: A Home Away From Home

If you love minimalist design with a local touch, Zoku in Amsterdam should be on your radar. This recently opened hotel is all about the home-office hybrid, making it perfect for longer stays. Their lofts are designed to be flexible spaces where you can relax, work, and eat—all with an incredible view of the city.

What We Love: Zoku’s flexible design means that your room can transform into an office, a kitchen, or a bedroom with just a few adjustments. Plus, the hotel has a rooftop garden, perfect for unwinding after a busy day of sightseeing.

Zoku is perfect for the modern traveler who needs comfort, but also values the ability to adapt and be productive on the go. The atmosphere is cozy, inviting, and designed for people who live life at their own pace. Plus, its eco-friendly initiatives make it a great choice for sustainable travelers.

5. The Madrid Edition – Madrid, Spain: The New Kid on the Luxury Block

The Madrid Edition is the newest addition to the luxury hotel scene in Madrid, blending modern design with classic Spanish style. The hotel is located in the vibrant Sol district, so you're right in the middle of everything from tapas bars to historic landmarks.

What We Love: The hotel’s interiors are sleek, with tons of natural light and contemporary design. The spa is a total haven, and the rooftop pool offers panoramic views of the Madrid skyline, making it a must-see for anyone wanting to unwind after a day of exploring.

With its central location, luxury amenities, and stunning rooftop, The Madrid Edition offers a perfect balance of elegance and fun. Whether you’re there for a weekend getaway or a longer stay, you’ll be treated to world-class service and exceptional dining.

These Hotels That Will Make Your European Getaway Unforgettable

If you’re ready to step up your travel game, these newest hotels in Europe are definitely worth checking out. From hip urban retreats in Milan to luxurious stays in Madrid and London, these spots offer the perfect blend of style, comfort, and modern amenities. Whether you're after a cool vibe or timeless elegance, these hotels are changing the way we experience travel—and you won’t want to miss out on what they have to offer.