Underrated European Towns That Feel Better Than the Bucket List Ones

Apr 23

We’ve all done it—scrolled through Instagram, seen an influencer's perfect shot from Paris, Santorini, or Venice, and thought, "That’s where I need to go." But here’s the thing: while these popular destinations are undeniably beautiful, they often come with huge crowds, sky-high prices, and that rush-rush feeling that can take the magic out of the experience.

What if I told you that you could have a similar, if not better experience—minus the hassle—by choosing a lesser-known "dupe" destination in Europe? Trust me, there are hidden gems out there that will offer you all the beauty, charm, and authenticity, but without the overwhelm. Ready for a fresh perspective? Let’s dive into some of Europe’s best-kept secrets that will make your trip feel far more peaceful—and far more you.

For Venice, Try Ljubljana, Slovenia

Venice might be the dream city for many, but after you've navigated the crowds and paid the inflated prices for gondola rides, the magic can start to fade. So why not trade the long lines and over-touristed canals for Ljubljana? Slovenia’s capital is a picture-perfect destination that feels like a secret waiting to be uncovered.

The Ljubljanica River winds through the city just like the canals of Venice, but without the hoards of tourists. You can stroll along the riverside, discover cozy cafes, and explore beautiful bridges, all with a slower pace that allows you to truly enjoy your surroundings. Oh, and you can experience the local vibe, from the central market to the tranquil Tivoli Park, while still feeling like you’re in a European capital.

Here’s the secret: Ljubljana offers all the beauty of Venice—minus the chaos. Trust me, you’ll be far more relaxed here, and probably even more inspired. Plus, Slovenia is way less expensive, making it an ideal spot for those of us who value authentic experiences over crowds and overpriced souvenirs.

For Santorini, Try the Island of Naxos

Let’s face it—Santorini is stunning, but its beauty comes with a price tag and a level of busyness that might make you long for something a little quieter. Instead of battling the crowds in Oia for that famous sunset photo, why not head to Naxos? This underrated Greek island offers similar dramatic cliffs, beaches, and beautiful sunsets, but with way fewer people fighting for the perfect shot.

Naxos also has charming villages like Apiranthos, where you can wander through cobbled streets and soak in the local culture. Enjoy fresh seafood in quiet tavernas and feel completely relaxed as you watch the sun dip below the horizon, with hardly anyone around. The beaches here are also less crowded, perfect for lazy days in the sun.

Santorini may have the fame, but Naxos has the heart—and I bet you’ll leave feeling more connected to the destination. Plus, it’s more affordable, meaning you can enjoy a true escape without worrying about your wallet.

For Paris, Try Ghent, Belgium

Paris will always be the city of love, but let’s be real: navigating the crowds near the Eiffel Tower, battling tourists at Louvre for a glimpse of the Mona Lisa, or waiting for your table at an overpriced café might not exactly scream romance. If you’re seeking the essence of Paris—the history, the culture, the charm—without the chaos, head to Ghent, Belgium.

Ghent is a lesser-known beauty that offers everything you love about Paris but with a more intimate feel. Picture this: medieval streets, winding canals, and charming cafés—without the frantic pace. You can admire the Gravensteen Castle, visit the stunning Saint Bavo’s Cathedral, and take in beautiful art at the Museum of Fine Arts. Ghent is also known for its slow living vibe, which perfectly aligns with the modern traveler’s desire for meaningful experiences.

And if you’re into good food, Ghent’s culinary scene is incredible—from local specialties like Waterzooi to cozy beer cafés where you can spend the afternoon. Ghent offers the same European charm as Paris, but with a more relaxed, genuine atmosphere—and it’s way less crowded.

For the Amalfi Coast, Try Puglia

Everyone dreams of the Amalfi Coast—the breathtaking cliffs, crystal-clear waters, and colorful villages tucked into the coastline. But let’s be honest, it can get overrun with tourists during the peak seasons, and you’ll be left searching for that moment of peace you crave. Instead of heading to the packed streets of Positano, why not explore Puglia?

Located in the heel of Italy, Puglia is often overlooked by international tourists, making it a perfect spot for solo travelers or those looking for a more authentic experience. The whitewashed villages, like Ostuni, have the same charming Mediterranean vibe as Amalfi but without the overwhelming crowds. The beaches along the Adriatic coast are stunning yet more peaceful, perfect for taking a dip or relaxing under the sun.

The food here is a true highlight. Think pasta made with fresh local ingredients, and incredible seafood enjoyed in traditional trattorias. It’s Italy at its finest—relaxed, authentic, and wonderfully unpretentious.

For Iceland, Try the Faroe Islands

Iceland has stolen the spotlight in recent years, but there’s another place in the North Atlantic that offers jaw-dropping landscapes and a sense of remoteness that feels even more untouched: the Faroe Islands. While Iceland draws in the crowds with its dramatic landscapes, the Faroe Islands give you that same stunning wilderness—minus the massive tour groups.

Imagine towering cliffs, dramatic waterfalls, and secluded hiking trails that lead you through peaceful landscapes. The islands are less accessible than Iceland, which means you’ll experience the raw beauty of nature with a sense of tranquility that Iceland’s popularity just can’t provide. Plus, the local culture here is warm and welcoming, and the island’s natural beauty will leave you feeling connected to the land in a way that’s both grounding and inspiring.

The Faroe Islands are perfect for travelers who want the beauty of Iceland but with a more intimate, peaceful atmosphere. You’ll leave feeling like you’ve discovered something truly special.

Why the Dupe Destinations will do you good:
Here’s the thing: while the popular spots may be on everyone’s list, the lesser-known alternatives offer something that the famous destinations often can’t: peace. The crowds are smaller, the experiences feel more authentic, and you can actually immerse yourself in the culture without feeling rushed or overwhelmed.

These dupes allow you to explore the charm of Europe without the constant rush, and—let’s be honest—you’ll probably leave happier. So, the next time you’re planning a European getaway, consider these hidden gems. They’re waiting for you with open arms and quieter streets.

Trip me up